Portfolio

Our client portfolio includes a diverse range of businesses across the hospitality industry.

Chicago Marriott Naperville

In 2011 we had a unique opportunity to help this suburban Chicago property create a distinctive boutique-style identity - despite the big-box brand. Latitude42 continues to be the advertising agency for this beautiful hotel.

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The Cove of Lake Geneva

Steps from Geneva Lake and downtown Lake Geneva, The Cove is the ideal suites property for Midwest families. Our advertising plan focused heavily on area parenting sites as well as other laser-focused digital, print, and email marketing vehicles.

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Holiday Inn Ann Arbor

The Holiday Inn Ann Arbor at the University of Michigan underwent a $5 million renovation in 2013 and turned a tired property into an Ann Arbor destination. As the its advertising agency of record, Latitude42 continually seeks to highlight this campus-area hotel’s renovations and sustain its visibility in the marketplace.

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Inn at Bay Harbor

This Autograph by Marriott hotel is the finest accommodations in Northern Michigan. Latitude42 crafted a multi-layered digital advertising plan heavy in paid search, retargeting, and programmatic to reach our desired audience segments.

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Inn at the Mission San Juan Capistrano

This gorgeous Autograph Collection hotel developed several videos portraying its beauty. Latitude42 had the opportunity to spread the message via CTV to their target audience of luxury travelers in key feeder markets.

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Marriott Marquis Houston

This hotel was brand new to the downtown Houston skyline as of November 2016. Latitude42 was excited to develop the pre-opening and post-opening marketing plans targeting all market segments for this beautiful new property.

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Omni Boston Hotel at the Seaport

With 1,054 rooms and seven dining options, the Omni was the biggest hotel to open in Boston since the ‘80s. Latitude42 had the opportunity to launch this incredible new hotel in 2021, then continue its post-opening advertising in the years after.

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The Ridge Hotel

The Ridge Hotel had recently undergone an extensive renovation to become a sleek and chic Lake Geneva destination. We ensured our core target markets knew about the changes with a full spectrum of advertising vehicles including digital, cable, e-marketing, print, and outdoor.

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W Hotel Hollywood

Stars and glamour intersect at this iconic hotel located in the heart of Hollywood. Latitude42 structured and executed a savvy paid search marketing campaign to position the hotel as the place to stay when visiting Southern California.

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Big Sky Resort

Boyne Resorts’ jewel in the Rocky Mountains, Big Sky is known as the home of the “Biggest Skiing in America” and the year-round basecamp to Yellowstone National Park. Our fully digital media plan married national feeder market destination ski sites with regional websites and a heavy dose of paid search marketing to drive measurable online traffic and bookings.

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Boyne Highlands Resort

Michigan’s premier all-season resort offers both incredible golf and skiing. Our media plan was built to drive awareness and reservations from around the Midwest — with a secondary emphasis on weddings.

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Boyne Mountain Resort

The best skiing in Michigan! Our digital campaign saturated skiers in Michigan with a heavy dose of paid search, programmatic, retargeting, site-specific, and email marketing.

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Delavan Lake Resort

Latitude42 developed the brand identity, digital marketing plan, and advertising assets for this gem of a property, an all-suites resort on the shore of Delavan Lake, WI.

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Eagle Ridge Resort & Spa

This luxury golf and family resort, located in picturesque Galena, IL, is the premier spot to tee off in the Midwest. In 2013 our rebranding and marketing efforts helped restore the resort's visibility and reputation in its target feeder markets, and our ongoing advertising campaign has kept driving visitors to the resort ever since.

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Eaglewood Resort & Spa

Latitude42 developed marketing tools for this exceptional suburban destination, including an e-brochure, video tour, and television commercial.

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Geneva National Resort

The Midwest’s premier lifestyle community is located in Lake Geneva, WI. We got the word out with a multi-layered digital attack to anyone in the area looking for a second home or active retirement community.

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Grand Geneva Resort & Spa

This luxury resort hotel near serene Lake Geneva, WI has the distinction of having been the first Playboy Club in the U.S. Our objective was to keep the resort’s extensive advertising plan up-to-date while honoring its rich history.

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Lake Lawn Resort

Latitude42 manages an extensive media plan for this historic Lake Geneva landmark nestled along two miles of Delavan Lake. It runs the gamut from traditional channels to online and paid search, and spans multiple audience segments including transient, golf, spa, meetings, and weddings. After undergoing extensive renovations in 202, Latitude42 helped to rebrand, reposition, and market the property as a regional vacation destination for golfers, couples, and families — including a new design and style guide, new tagline, and refreshed logo.

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Lincolnshire Marriott Resort

One of our longest-standing clients, Latitude42 has worked on marketing all aspects and amenities of the Lincolnshire Marriott Resort for nearly a decade. This full-service resort, located on the North Shore of Chicago, underwent a $25 million transformation in 2017. Latitude42 developed a new suite of creative and continues to target multiple market segments with an integrated plan of paid search, Internet, e-marketing, print, and direct mail.

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Omni PGA Frisco Resort

A brand new resort that opened in spring 2023, the Omni PGA Frisco Resort had a particular need to fill its extensive meeting space. Latitude42 developed and executed the media plan to generate visibility of this amazing new property to meeting professionals in its key feeder markets.

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Omni Barton Creek Resort

This incredible property reopened in 2019 to much fanfare. Latitude42 had the opportunity to promote the newly opened resort to the Austin area and key feeder markets, and continues to expand its footprint each year with an evolving media plan that builds on prior visibility.

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The Summit at Snoqualmie

This ski resort just outside of Seattle has a short four-month season while there’s sufficient snow on the mountain. In order to maximize visibility in their key feeder markets, we instituted a highly targeted paid search campaign. As a result, The Summit saw a 21:1 ROI for their ski season on paid search spend.

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Boyne Golf

Boyne Golf provides a world-class golfing destination in Northern Michigan. Latitude42 managed their strategic online retargeting, geofenced mobile, and paid search marketing campaigns to drive hard-core golfers to the Northwoods.

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Boyne Resorts

Latitude42 was the agency of record for all Boyne Resorts including Avalanche Bay Resort, Big Sky Resort, Boyne Golf, Boyne Highlands Resort, Boyne Mountain Resort, and The Inn at Bay Harbor. It was an incredible opportunity to work with a portfolio of beautiful and historic destination properties.

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Courtyard by Marriott

Latitude42 has worked with and continues to work with Courtyard properties across the country, including Ann Arbor (MI), Lafayette (IN), and Boston.

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Holiday Inn

Latitude42 has worked with and continues to work with Holiday Inn properties across the country, including Kansas City and Ann Arbor (MI).

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Marriott Hotels & Resorts

Latitude42 has worked with and continues to work with Marriott properties across the country, including Chicago, Kansas City, New Orleans, Atlanta, Dallas, Houston, and St. Louis.

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Omni Hotels & Resorts

Latitude42 has worked with and continues to work with Omni properties across the country, including Boston, Austin, and Dallas.

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Renaissance Hotels & Resorts

Latitude42 has worked with and continues to work with Renaissance properties across the country, including Chicago, St. Louis, Atlanta, Dallas, New Orleans, and Nashville.

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Geneva Lakes Vacations

Latitude42 has been successfully managing the paid search campaign for Geneva Lakes Vacations (formerly Keefe Vacation Rentals) for many years.

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Keefe Real Estate

Latitude42 has successfully managed the paid search campaign for Keefe Vacation Rentals (now Geneva Lakes Vacations) for many years.

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Marcus Hotels & Resorts

Latitude42 worked with the Marcus Milwaukee and Lake Geneva properties for many years, developing and executing the media plans for the Pfister Hotel, Hilton Milwaukee City Center, Hotel InterContinental Milwaukee, Grand Geneva Resort & Spa, and Timber Ridge Lodge & Waterpark.

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Paloma Resort Properties

Latitude42 worked with Paloma Resort Properties in Lake Geneva, WI, for many years, developing and executing the media plans for Geneva National Resort, The Ridge Hotel, the Cove of Lake Geneva, Hunt Club Steakhouse, and Crafted restaurant.

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Salt Water Vacations

For more than 35 years, Salt Water Vacations has serviced Florida’s Emerald Coast with a variety of vacation homes, condominiums, and cottages in the Destin/Fort Walton Beach area. Since 2021, Latitude42 has been their agency of record. We developed a new brand identity for the vacation rental management company as well as their new restaurant, Soleil. Our multi-faceted media plan changes throughout the year based on seasonal demand.

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1878 Restaurant

A brand new restaurant and signature dining destination as of 2023, 1878 was in need of a brand identity, style guide, and media plan. Latitude42 was happy to oblige.

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Highlands Restaurant

Eagle Ridge Resort & Spa revamped, renamed, and reopened Highlands Restaurant/Lounge 289 in 2020. Latitude42 helped design the new identity and implemented a media plan to brand the restaurant to Galena area visitors and residents.

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Hunt Club Steakhouse

Hunt Club is the discerning Lake Geneva diner’s choice for premier cuts and wine. Our advertising plan relied on a hyper-locally targeted mobile strategy to push out seasonal offers and specials to locals and visitors in the vicinity.

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Prairie River Bar + Grill

This upscale restaurant at Eaglewood Resort & Spa came to Latitude42 to design a new logo. We think the mission-style inspired design captures the restaurant’s personality perfectly.

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Soleil Restaurant

A new upscale restaurant in Destin, FL, Soleil approached Latitude42 to develop the brand personality and logo.

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Three Embers

Latitude42 designed the logo and developed the brand identity for this new, upscale dining experience at the Lincolnshire Marriott Resort. Then promoted it throughout Chicago’s North Shore suburbs to create a local sensation.

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Wright's Brew & Bistro

Wright’s is an imaginative concept at the recently renovated Lincolnshire Marriott Resort. Latitude42 developed all materials for this new offering, from the name and logo to the advertising and marketing tools.

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Calladora Spa

Latitude42 develops and manages the media plan for this destination spa located within Lake Lawn Resort in Delavan, WI.

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The Spa at Lincolnshire

Latitude developed the logo and style guide for the new destination spa at the Lincolnshire Marriott Resort. Then developed and executed the media plan to drive covers.

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Stonedrift Spa

Stonedrift has been the acclaimed spa at Eagle Ridge Resort & Spa in Galena, IL, since 2004. In 2022 it was moved from the Inn to its own building in the Galena Territory. Latitude42 has been an integral part of promoting the spa to local visitors and residents, and in generating awareness of its new location and offerings.

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Crane's Landing

In working with the Lincolnshire Marriott Resort, Latitude42 had the opportunity to create its new logo as well as promote the golf course to Chicago area golfers.

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Eagle Ridge Resort & Spa

Eagle Ridge is the Midwest’s award-winning golf destination, offering 63 holes of stunning and scenic golf. Latitude42 has been the resort’s agency of record for over 10 years, and part of the job is promoting (and playing) its incredible courses to avid golfers in the region.

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Geneva National Resort

Geneva National Resort has been a Midwest golf destination since its opening in 1991. For several years while working with Paloma Resort Properties, Latitude42 had the opportunity to develop and execute its media plan.

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Majestic Oaks Golf Club

Play a round “lakeside” at this historic championship golf course located along two miles of the Delavan Lake shoreline. As part of working with Lake Lawn Resort, Latitude42 gets to promote their golf course to visitors to the Lake Geneva area.

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Avalanche Bay Indoor Waterpark

Avalanche Bay wanted to make sure that families visiting the area did not miss experiencing Michigan’s largest indoor waterpark — whether they were staying on-property at Boyne Mountain Resort or another hotel in the area. Our solution was to go hyper-local with promotional banner ads within targeted apps on mobile phones within an easy drive.

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Marriott Theatre

This icon on the North Shore asked Latitude42 to assist in elevating their marketing plan from traditional media into the digital age. We were happy to oblige, reallocating their marketing dollars into a successful mix of retargeting, social media, programmatic, paid search, and site-specific advertising.

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Puyallup Rodeo

This iconic event takes place each year at the Washington State Fair and includes rodeo events and country music concerts. Latitude42 generates awareness and drives covers for this event through a savvy, integrated media plan.

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Taste of the Northwest

This free celebration of food and music is well-known to Pacific Northwesters. It recently moved from Tacoma to its new home at the Washington State Fairgrounds. Latitude42 makes sure that potential visitors know to partake at its new location.

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Timber Ridge Lodge & Waterpark

Timber Ridge is the family-focused sister property of Grand Geneva Resort & Spa. Our work helped the property attract the attention of its target market — Chicago area families with young children.

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Washington State Fair

The Washington State Fair is the one of the biggest fairs in the world, and the largest in the Pacific Northwest. It started in 1900 and includes agricultural and pastoral display and shows, amusement rides, and a concert series. Latitude42 is proud to be the media planning & buying agency of record for The Fair.

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