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Portfolio of Hospitality Industry Advertising and Marketing Accounts

Portfolio of Hospitality Industry Advertising and Marketing Accounts

360 Chicago

When the John Hancock Observatory launched exciting renovations along with a new name and a rebranding campaign, we developed its communications plan.

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Portfolio of Hospitality Industry Advertising and Marketing Accounts

American Patriot Getaways

This vacation rental home company has been a happy Latitude 42 client since 2009. Located in the Smoky Mountains, its aim is to fill cabins and create “guests for life.”

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Portfolio of Hospitality Industry Advertising and Marketing Accounts

Avalanche Bay Indoor Waterpark

Avalanche BayLatitude 42 employs an intense digital campaign to make sure families within driving distance know about Michigan’s Largest Indoor Waterpark. We layer on paid search, retargeting, in-app mobile, hyperlocal geo-targeted mobile, site-specific, and email marketing to cast our net.

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Portfolio of Hospitality Industry Advertising and Marketing Accounts

Boyne Golf

Boyne Golf Boyne Golf provides a world-class golfing destination in Northern Michigan. Latitude 42 manages their strategic online retargeting advertising and paid search marketing campaigns to drive hard-core golfers to the Northwoods.

Portfolio of Hospitality Industry Advertising and Marketing Accounts

Boyne Mountain Resort

Boyne MountainThe best skiing in Michigan! Our digital campaign saturated skiers in Michigan with a heavy dose of paid search, programmatic, retargeting, site-specific, and email marketing.

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Portfolio of Hospitality Industry Advertising and Marketing Accounts

Chicago Marriott Lincolnshire Resort

Chicago Marriott Lincolnshire ResortThis full-service resort, located on the North Shore of Chicago, underwent a $25 million transformation in 2017. Latitude 42 developed a new suite of creative and continues to target multiple market segments with an integrated plan of paid search, Internet, e-marketing, print, and direct mail.

Portfolio of Hospitality Industry Advertising and Marketing Accounts

Chicago Marriott Naperville

We had a unique opportunity to help this suburban Chicago property create a distinctive boutique-style identity - despite the big-box brand. Latitude 42 continues to be the advertising agency for this beautiful hotel.

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Portfolio of Hospitality Industry Advertising and Marketing Accounts

Chicago Metropolitan Sports Association

We developed eye-catching advertising for CMSA’s seasonal promotional pushes. CMSA is the largest gay & lesbian sports organization in the Midwest and Latitude 42 was honored to provide services on a pro bono basis.

Portfolio of Hospitality Industry Advertising and Marketing Accounts

Courtyard by Marriott Lafayette

Courtyard LafayetteNot your grandparents’ Courtyard! This property has a full-service conference center and is located minutes from the Purdue campus. Latitude 42 develops the materials and advertising plan to target all market segments, from leisure travelers to meeting planners to bridal couples.

Portfolio of Hospitality Industry Advertising and Marketing Accounts

The Cove of Lake Geneva

The Cove Of Lake GenevaSteps from Geneva Lake and downtown Lake Geneva, The Cove is the ideal suites property for Midwest families. Our advertising plan focuses heavily on area parenting sites as well as other laser-focused digital, print, and email marketing vehicles.

Portfolio of Hospitality Industry Advertising and Marketing Accounts

Dana Hotel & Spa

Located in the heart of River North amongst art galleries, upscale shopping, restaurants, and nightlife, the Dana had plenty of exposure—but plenty of competition, too. We created a media plan to help the hotel stand out from the crowd.

Portfolio of Hospitality Industry Advertising and Marketing Accounts

Eagle Ridge Resort & Spa

This luxury resort, located in picturesque Galena, IL, is the premier spot to tee off in the Midwest. Our branding and marketing efforts helped restore the resort's visibility in its target feeder markets, and our ongoing advertisign campaign keeps driving visitors to the resort.

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Portfolio of Hospitality Industry Advertising and Marketing Accounts

Geneva National Community

Geneva Nation CommunityThe Midwest’s premier lifestyle community is located in Lake Geneva, WI. We’re getting the word out with a multi-layered digital attack to anyone in the area looking for a second home or active retirement community.

Portfolio of Hospitality Industry Advertising and Marketing Accounts

Geneva National Resort & Club

Geneva Nation ResortLake Geneva’s premier golf resort deserves a premier advertising plan. We target avid golfers, meeting planners, and bridal couples from the Midwest with a full spectrum of advertising vehicles including digital, cable, e-marketing, print, and radio.

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Portfolio of Hospitality Industry Advertising and Marketing Accounts

Godfrey Hotel

IO at GodfreyOur campaign helped this boutique hotel in Chicago’s trendy River North neighborhood generate awareness of its indoor/outdoor rooftop lounge among downtown professionals.

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Portfolio of Hospitality Industry Advertising and Marketing Accounts

Grand Geneva Resort & Spa

This luxury resort hotel near serene Lake Geneva, WI has the distinction of having been the first Playboy Club in the U.S. Our objective was to keep the resort’s extensive advertising plan up-to-date while honoring its rich history.

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Portfolio of Hospitality Industry Advertising and Marketing Accounts

High Peaks Resort

This Lake Placid boutique resort was built on the former site of a Hilton that had seen better days. Our integrated media plan helped the full-service resort target regional leisure and corporate business.

Portfolio of Hospitality Industry Advertising and Marketing Accounts

Hilton Milwaukee City Center

Latitude 42 developed a diverse media plan to target local residents and visitors for this upscale Milwaukee hotel, also the site of a signature Marcus Restaurant.

Portfolio of Hospitality Industry Advertising and Marketing Accounts

Holiday Inn Ann Arbor

The Holiday Inn Ann Arbor at the University of Michigan underwent a $5 million renovation in 2013 and turned a tired property into an Ann Arbor destination. As the its advertising agency of record, Latitude 42 continually seeks to highlight this campus-area hotel’s renovations and sustain its visibility in the marketplace.

Portfolio of Hospitality Industry Advertising and Marketing Accounts

Holiday Inn Kansas City

Located in Kansas City’s lauded dining, shopping, and entertainment district - Country Club Plaza - the Holiday Inn Kansas City came to us for increased visibility bookings from Missouri and the surrounding states. Our ongoing digital campaign drives qualified leads to the hotel's website.

Portfolio of Hospitality Industry Advertising and Marketing Accounts

Hotel Felix

This LEED certified eco-hotel replaced a run-down transient hotel in the trendy River North neighborhood of Chicago. Our media campaign - including el station signage - helped the hotel stand out from its nearby competitors.

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Portfolio of Hospitality Industry Advertising and Marketing Accounts

Hotel Intercontinental Milwaukee

This luxury hotel in Milwaukee, WI, is the site of a signature Marcus Restaurant. Latitude 42 developed a diverse media plan to target local residents and visitors.

Portfolio of Hospitality Industry Advertising and Marketing Accounts

The Hotels of Oak Brook

We worked with these upscale, branded co-op properties in the western suburbs of Chicago to develop seasonal promotions and partnership marketing.

Portfolio of Hospitality Industry Advertising and Marketing Accounts

Hunt Club Steakhouse

Hunt clubHunt Club is the discerning Lake Geneva diner’s choice for premier cuts and wine. Our advertising plan relies on a hyper-locally targeted mobile strategy to push out seasonal offers and specials to locals and visitors in the vicinity.

Portfolio of Hospitality Industry Advertising and Marketing Accounts

Hyatt Place Bloomington/Normal

Hyatt Place B/NA new full-service hotel located in the heart of Uptown Normal on the campus of Illinois State University, the Hyatt Place's main objective was to make a splash in the local community.

Portfolio of Hospitality Industry Advertising and Marketing Accounts

Inn at Bay Harbor

Inn at Bay HarborThis Autograph by Marriott hotel is the finest accommodations in Northern Michigan. Latitude 42 crafted a multi-layered digital advertising plan heavy in paid search, retargeting, and programmatic to reach our desired audience segments.

Portfolio of Hospitality Industry Advertising and Marketing Accounts

Marriott Brand Hotels of Atlanta

We created cluster and custom advertising solutions for this suite of ten full-service Atlanta-area properties. Latitude 42 is proud to have been the longtime media agency of record for the Marriott Brand Hotels of Atlanta.

Portfolio of Hospitality Industry Advertising and Marketing Accounts

Marriott Brand Hotels of Chicago

We created cluster and custom advertising solutions for this suite of ten full-service Chicagoland properties. Latitude 42 is proud to have been the longtime media agency of record for the Marriott Brand Hotels of Chicago.

Portfolio of Hospitality Industry Advertising and Marketing Accounts

Marriott Brand Hotels of Iowa, Missouri, and Tennessee

We created co-op and custom advertising solutions for this suite of ten full-service Midwestern properties. Latitude 42 is proud to have been this Marriott cluster’s longtime media agency of record.

Portfolio of Hospitality Industry Advertising and Marketing Accounts

Marriott Brand Hotels of the Pacific Northwest

Seattle Marriott WaterfrontWe created cluster and custom advertising solutions for this suite of ten full-service properties located in Washington, Oregon, and northern California. Latitude 42 is proud to have been the longtime media agency of record for the Marriott Brand Hotels of the Pacific Northwest.

Portfolio of Hospitality Industry Advertising and Marketing Accounts

Marriott Brand Hotels of Southern California

Marina del Rey MarriottWe created cluster and custom advertising solutions for this suite of ten full-service properties located in the Los Angeles and San Diego areas. Latitude 42 is proud to have been the longtime media agency of record for the Marriott Brand Hotels of Southern California.

Portfolio of Hospitality Industry Advertising and Marketing Accounts

Marriott Marquis Houston

Marriott Marquis HoustonThis hotel was brand new to the downtown Houston skyline as of November 2016. Latitude 42 was excited to develop the pre-opening and post-opening marketing plans targeting all market segments for this beautiful new property.

Portfolio of Hospitality Industry Advertising and Marketing Accounts

Marriott Brand Hotels of New Orleans

We created cluster and custom advertising solutions for this suite of five full-service New Orleans properties, with a focus on attracting weddings and group business. Latitude 42 is proud to have been the longtime media agency of record for the Marriott Brand Hotels of New Orleans.

Portfolio of Hospitality Industry Advertising and Marketing Accounts

New Orleans Marriott Downtown

The New Orleans Marriott Downtown Hotel is steps from the convention center and the French Quarter in downtown New Orleans, LA. We helped the hotel clarify and meet its goals for brides, meeting planners, and other diverse market segments.

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Portfolio of Hospitality Industry Advertising and Marketing Accounts

Peoria Marriott Pere Marquette

Boasting over 15,000 square feet of meeting space and a skywalk to Peoria’s Civic Center, this state-of-the-art hotel sought to gain and sustain visibility in the regional marketplace, especially among meeting planners.

Portfolio of Hospitality Industry Advertising and Marketing Accounts

The Pfister Hotel

The Pfister (part of the Marcus Corporation) is a historic landmark and the crown jewel of Milwaukee, WI. We planned an integrated network of media vehicles to accommodate leisure, business, and special-events segments.

Portfolio of Hospitality Industry Advertising and Marketing Accounts

Renaissance St. Louis Grand Hotel

Our marketing plan for this convention hotel in St. Louis, MO targeted regional Midwestern meetings, from large associations to area corporations and niche SMERF groups.

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Portfolio of Hospitality Industry Advertising and Marketing Accounts

The Ridge Hotel

The Ridge HotelThe Ridge Hotel has recently undergone an extensive renovation to become a sleek and chic Lake Geneva destination. We’re making sure our core target markets know about the changes with a full spectrum of advertising vehicles including digital, cable, e-marketing, print, and outdoor.

Portfolio of Hospitality Industry Advertising and Marketing Accounts

Siegel's Cottonwood Farm

Siegel's Cottonwood FarmSiegel's Cottonwood Farm is a family destination located in southwest suburban Chicago.  Latitude 42 helped the Farm promote their annual Pumpkin Fest and Statesville Haunted Prison events to niche target audiences in the area.

Portfolio of Hospitality Industry Advertising and Marketing Accounts

Summit at Snoqualmie

Summit at SnoqualmieThe Summit hired Latitude 42 to manage their paid search campaign to draw Seattle area skiers into the mountains. We saw fantastic results!

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Portfolio of Hospitality Industry Advertising and Marketing Accounts

Timber Ridge Lodge & Waterpark

Timber Ridge is the family-focused sister property of Grand Geneva Resort & Spa. Our work helped the property attract the attention of its target market—Chicago area families with children.

Portfolio of Hospitality Industry Advertising and Marketing Accounts

Wright’s Brew & Bistro

Wrights brew and bistroLocated within the newly renovated Chicago Marriott Lincolnshire Resort, Wright’s is a new concept for the resort. Latitude 42 developed everything for this new offering, from the name and logo to the advertising and marketing materials.