Latitude42 has delivered a variety of solutions and work for our hospitality industry client base. Please browse these case studies to get a feel for our capabilities.
Avalanche Bay is an indoor waterpark located in northern Michigan. The task here was to increase day-of walk-ins from families staying the local vicinity.
Our solution was a hyperlocally targeted, cost-efficient in-app mobile advertising campaign that focused on apps whose users index high for families with children, and within a drive radius around the waterpark. We honed down the creative to the two best performing ad units.
The results speak for themselves: A click-through rate 3x the industry benchmark, a cost-per-click one-third of the industry benchmark, and a 9:1 ROI. The waterpark saw an average of 150 walk-ins per month while we were running the campaign.
Latitude42 had the opportunity to work on the opening branding initiative of the Chicago Marriott Naperville. The challenge was primarily to develop a distinct, boutique-style personality for this big-box brand hotel, and secondarily to showcase its extensive meeting and event space.
The end result was a personality decidedly different than a typical Marriott, immediate recognition in the marketplace, and confirmed bookings from our marketing efforts – including four large meetings just as the hotel opened.
Eagle Ridge Resort & Spa is a Midwest destination with four championship golf courses and a recently renovated world-class spa.
To boost the resort’s visibility in its primary feeder market, we negotiated a partnership with the ABC-TV affiliate in Chicago. It included a paid commercial schedule plus added-value consisting of a 5-minute vignette within their locally produced show “190 North” and a remote, live episode of their morning show “Windy City Live” — the first time WCL had ever gone on the road.
The WCL hosts' genuine excitement of experiencing the resort and all of its amenities shone through in the broadcast and generated credibilty to its viewership. Resort staff got the opportunity to be interviewed during the program. And an unexpected benefit was hundreds of local homeowners showing up to watch the live airing of the show and providing hospitality to the hosts and crew. A fun day for all involved!
On a beautiful summer day in Delavan, WI, we conducted a video shoot to collect assets across all areas of Lake Lawn Resort — inside and out. The drone captured amazing footage of the grounds and surrounding lake and golf course.
We edited together the best-of-the-best to create six videos — :30 sec, :15 sec, and :10 sec, each with a male and a female voiceover. These videos were then launched through their website and advertising — most notably a comprehensive and strategically targeted OTT campaign that complemented our other in-market, digital advertising.
The result from the new compelling (and largely unskippable) videos was increased visibilty and awaremess, and also an increased understanding of what this resort has to offer its potential visitors.
As we know, it’s not just the leisure traveler that patronizes hotels and resorts. Meeting planners are a critical target market for any property with meeting and event space.
For the Omni PGA Frisco Resort’s opening media plan, we incorporated a heavy dose of meeting planner marketing. By partnering with some of the key industry organizations such as MPI, Texas Society of Association Executives, and Northstar Travel Media, we were able to take advantage of their digital and traditional media offerings to promote the new resort to the planners that were most likely to book a meeting at a luxury resort.
Salt Water Vacations is a vacation rental management company in the panhandle of Florida, specializing in oceanfront and luxury accommodations in and around the Destin area.
As the seasons change, so do their geographic feeder markets, so we are continually adapting our robust digital campaign to best match the visitor influx.
With conversions being the end goal, we track both online and dynamic phone call bookings linked to our advertising. Paid search is a key piece of the advertising plan — and the one that drives the most sales — and we have sustained a lifetime 12:1 ROAS.
Programmatic digital out-of-home is an underutilized yet powerful medium to generate awareness in the marketplace. It combines the noticeability of billboards with the flexibility of instant creative updates with the cost-efficiency of programmatic buying.
To help give the Washington State Fair’s visibility, reach, and frequency a boost, we implemented a geofenced DOOH initiative in their most lucrative geo-targeted areas. When layered on top of their go-to static and digital billboards that they had bought for years, area commuters could not miss our messaging.
